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7 Property Selling Tips from Brokers

Unlock the 7 secrets of selling property with our expert tips from top brokers, guiding you through a streamlined and successful sales journey.

1. Determine the value of your property.

The most critical aspect of selling any property is accurately pricing it. A private individual who starts selling on their own would typically acquire a price comparison from classifieds platforms, which show the asking price rather than the market price. Furthermore, the pricing calculators provided by the portals lack the actual market value but rather calculate the portal’s average prices.

Every apartment and house is unique, and all of the details that an inexperienced property seller may be unaware of must be considered when setting the price.

When pricing, brokers usually use the informal opinion of partners who are professional valuers. An opinion based on statistics and recent actual transactions. In larger offices, there are also weekly sales committees to discuss the market situation and assess the market value of the apartments or houses for sale.

In any case, choosing the right pricing strategy is one of the most important selling points!

2. Real estate photography

It is always important to remember that the information in the advertisement is the first piece of information that prospective buyers will receive, making them want to go and see it. Successful real estate agents, therefore, emphasize the quality of the images and always use professionals in the field.

Sometimes, the pictures are taken using furnishings, flowers, and vases that they have brought to create a sense of emotion in an empty apartment. When taking photographs, tidying the rooms with personal belongings is essential to avoid identifying the owner. When photographing houses and gardens, choosing the right weather to show the property at its best is essential.

Videos and drone shots are also becoming increasingly popular, showing a property in a new light and giving a good overview.

3. Creating an advertisement

In addition to high-quality photos, the advertisement should always use appropriate visuals for the time of year.

If you have a property for sale during the summer and the photos in the ad show a property in the winter with thick snow, this image will not entice buyers.

The advertisement’s text should be factual, accurate, and easy to read. With misspelled text, you can be sure that most buyers will not even come to look at it. If you have any doubts, have someone check your writing skills.

The text will usually give basic information about the construction and technical aspects. It will include emotive phrases within the bounds of tastefulness and not make the ad ridiculous.

4. Preparing the property for showing

Every professional estate agent will arrive 15 minutes before the client and inspect the apartment or house. If necessary, they will take a few unimportant or personal items out of sight, air out the rooms (especially in the case of homes with pets), and turn on the lights in the rooms.

When the buyer arrives, the property is ready for an interested party! Fresh flowers or warm cinnamon rolls are sometimes placed on the table to add a homely and cozy feel.

Real estate agents are familiar with washing the dishes or tidying up before an interested party arrives. However, most sellers are still interested in selling their property and cooperating with estate agents.

5. Asking for feedback - what do you like and what don't you like?

Why are buyers almost always shown properties without the owners present?

Yes, that’s what all estate agents want: to get honest feedback from prospective buyers about what they like and dislike. This information is essential for both the seller and the broker. Why? Some of the shortcomings that buyers notice can easily be fixed, and it also provides feedback on the whole sales process. Price corrections can be made after a certain period, or pictures in the listing can be changed to better show the advantages of the place.

People are rarely willing to speak honestly in the presence of owners. Therefore, important information may be dismissed.

6. Honesty and integrity

A professional broker is trustworthy. You can trust them with the keys to your home, and you can be sure they will sell the property honestly without hiding any mistakes or essential information.

A good broker will do a proper background check on the apartment or the whole house before starting the sale, ask the right questions, and, if necessary, obtain additional documents from archives or liaise with the local authority.

The estate agent is impartial, has no emotional attachment to the property being sold, and is not connected to the buyers. They can also speak objectively and honestly about unpleasant topics, which avoids subsequent disputes, e.g., in the case of hidden faults.

7. Getting ready for a transaction

Preparing for a notarized transaction is another area where you may benefit from the assistance of an experienced broker who can obtain the necessary information, compile it into a document, contact the lawyer, and arrange the notary for the transaction.

An experienced broker will understand when to inquire about the existence of an easement on the property, why the marital status of the parties is required, and, in the case of companies, the information included in the articles of organization. In any case, with a trustworthy broker, the entire transaction will be safe and quick.

Both buyers and sellers share the joy of a completed transaction, and this gratitude is frequently represented as a gift for both parties.

Selling your property successfully comes down to smart strategies and expert advice. Focusing on setting the right price, presenting your property well, and preparing a thorough offer, you’ll find attracting buyers easier and making your selling process smooth and profitable by understanding your market and using these strategies. With the right approach, a successful sale is well within reach.